TweetShareThis was the question Sage Lewis put in my head today at a Cleveland Web Association event. The thing is I’m not yet on Google+. Doesn’t exactly qualify me to blog about it, does it? Not in specifics, but as …

TweetShareAt the NRA Show (National Restaurant Association) a couple weeks ago, I was struck by several really smart, really simple ideas I saw on display. Each one did just one thing, each one was simple in its construction and each …

TweetShareIt’s a reality that many trade show leads, even qualified leads, don’t receive a follow-up. Show leads have a cost – an average of $212 each to generate according to the Center for Exhibition Industry Research (how are you doing …

TweetShareDecades ago – when I was a young associate creative director at Johnson & Dean – I grappled daily with the sign that my Creative Director, Jim Ens, had taped up on the wall above his desk. SIMPLIFY SIMPLIFY SIMPLIFY …

TweetShareWhen I sat down to write this inaugural post for the Benghiat blog, I debated about its topic. It is the first post, should it be about that? About our blog and the work we put into creating it? Or, …