Author Archives: Todd Vura

TweetShareWhatever your successes, disappointments or expectations have been with online advertising to foodservice prospects, at least you should know exactly where you stand. The beauty of online advertising is that it can be measured. Measurement provides the data you need …

TweetShareThis was the question Sage Lewis put in my head today at a Cleveland Web Association event. The thing is I’m not yet on Google+. Doesn’t exactly qualify me to blog about it, does it? Not in specifics, but as …

TweetShareAt the NRA Show (National Restaurant Association) a couple weeks ago, I was struck by several really smart, really simple ideas I saw on display. Each one did just one thing, each one was simple in its construction and each …

TweetShareWhen I sat down to write this inaugural post for the Benghiat blog, I debated about its topic. It is the first post, should it be about that? About our blog and the work we put into creating it? Or, …