Category Archives: Uncategorized

TweetShareWhatever your successes, disappointments or expectations have been with online advertising to foodservice prospects, at least you should know exactly where you stand. The beauty of online advertising is that it can be measured. Measurement provides the data you need …

TweetShareThis was the question Sage Lewis put in my head today at a Cleveland Web Association event. The thing is I’m not yet on Google+. Doesn’t exactly qualify me to blog about it, does it? Not in specifics, but as …

TweetShareAt the NRA Show (National Restaurant Association) a couple weeks ago, I was struck by several really smart, really simple ideas I saw on display. Each one did just one thing, each one was simple in its construction and each …

TweetShareIt’s a reality that many trade show leads, even qualified leads, don’t receive a follow-up. Show leads have a cost – an average of $212 each to generate according to the Center for Exhibition Industry Research (how are you doing …

TweetShareDecades ago – when I was a young associate creative director at Johnson & Dean – I grappled daily with the sign that my Creative Director, Jim Ens, had taped up on the wall above his desk. SIMPLIFY SIMPLIFY SIMPLIFY …